Sunday, July 13, 2008

Scranton Chiropractors and Their Advertising

Chiropractors in Scranton put in many years of their lives to become health care providers. Many of them banded together to push for insurance coverage for their services. They've bucked the medical establishment and thumbed their noses at allopathic medicine as the only "cure" for disease. You'd think they'd have learned something about promoting themselves.

They haven't, at least in Scranton. Despite the fact that more than 50% of all people looking to avail themselves of services do so by searching on the Internet, not one local chiropractor shows up on the first page of the search engine results for Scranton Chiropractors. Instead, a bunch of directory listings and Yellow Pages classifieds show up. But that's not the whole story.

If you go to the local Yellow Pages book and look up Chiropractors, lo and behold, page after page is filled with full-page display ads for this profession. Never mind that they cost a fortune and cannot be tracked or measured like a Web page. These display ads represent the state-of-the-art in promoting chiropractic health care. That's so 20th Century!

Fortunately, there's an alternative for at least one local Scranton Chiropractor. It's a great spot in the search engines for the most motivated of all Scranton Chiropractors. The Scranton Front Door Pages have unique qualities that no other resources for businesses and professionals can offer: targeted local traffic that is looking for services like this one. The most motivated and savvy professional or business owner in each niche represented by the portal can get what no one else has in Scranton -- a top spot in the Search Engine Results Pages.

Alas, there can be only one. Are you the one?