Wednesday, June 25, 2008

Are You "Geo-Located" on Your Website?

You can stuff all the local keywords you want into your Web page that tell people "I'm in Scranton". That's so 20th Century. Haven't you heard of GPS?

There's a nifty tool you can use to narrow yourself down to the exact spot in your parking lot reserved for special customers or clients: Address Fix. Just go there, type in your address (don't worry, your information isn't stored or given away) and bingo! You get a map with a pointer that's very close to the right spot. Zoom in on the map, move the pointer around until it's exactly where you want it and the exact latitude and longitude for that spot is calculated and ready to go as code you can put into the [head] portion of your Web page.

Here's the location of the Scranton Portal:
[meta name="geo.position" content="41.437426; -75.658175" /]
[meta name="geo.placename" content="Scranton, PA" /]
[meta name="geo.region" content="US-PA" /]